Today we’re excited announce that Mogreet has raised $4.1 million in strategic capital, bringing its total funding raised to $14.1 million. The round is being led by Black Diamond Ventures with participation from a number of other prominent investors, including DFJ Frontier, Ascend Ventures, Bryant Park Ventures and Draper Associates. The new financing will be invested in launching moShare, the industry’s first mobile sharing service, and expanding Mogreet’s global presence in the mobile marketing and mobile advertising markets. Full press release here.
Here are some article excerpts about the new funding round:
to or from any mobile device, raised $4.1 million in Series B-1 funding led by Black Diamond Ventures, taking its total funding to $14.1 million. The money will be used to launch moShare, a new service built on Mogreet’s technology that lets anyone with a mobile device share multimedia content with anyone else for free.
Read more at Wall Street Journal
Mogreet is leveraging the growing demand for rich mobile messaging and its domestic share of the MMS market to expand upon the recently launched moShare, which offers a quick way to share videos, photos, songs, articles, and other content to mobile phones. The mobile sharing service, which is built on top of the company’s MMS platform, enables publishers, app developers, bloggers, and advertisers to share their content to any mobile device, regardless of carrier or device type.
Publishers can simply add Mogreet’s share button to their website or blog to share directly to readers’ devices, along with taking advantage of analytics and reporting capabilities to get a better sense of how their content is being shared. The startup believes that, while Facebook and Twitter give consumers and advertisers quick, easy ways to send messages to larger groups of people, publishers prefer one-on-one, more conversational communication with their users. With 95 percent open-rates on those personal messages, Mogreet thinks they can persuade brands to make the switch.
Read more at TechCrunch
Mogreet launched moShare back in January, looking to help users more easily share video, pictures, songs, and other information via their mobile phone. Mogreet has been focused on powering MMS marketing campaigns for marketers, after transitioning from being a provider of mobile video greetings in its early days.
Read more at socalTECH.com
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